Although I believe I’ve properly scripted my cold calls to the folks I want to survey, they usually aren’t in and they aren’t returning my messages. This must be what salespeople are used to. I shall try a wee strategy — up the ante by giving my prospects something for free that they likely desire. It’s also important to play the numbers game — making a few phone calls and waiting for responses won’t cut it — need VOLUME.
- January 31st, 2014