Dyniss

I sometimes experience moments where I have caught myself highly focused or putting intense energy into my work. I will flip into a personal reality check. It’s usually a bit humorous and a bit sad. I realize that I’m frowning or feeling tired and frustrated as I push through the work. The question that enters my mind is, “What am I doing?” And sometimes pessimistically, “I don’t know what I’m doing.” You see, the highly focused energy I might put into, entering new contacts into Outlook, Gmail, MailChimp — and then sending the contacts a personally crafted email — takes a lot of time. When I hit the email “send” button for a completed contact — I know that I might not ever hear back from him or her. So I question why am doing that task at all. Might there not be a better way to spend my time? Should I really be putting energy into something where I’m not seeing measurable results? I hate to use this word — faith — but it’s sometimes what I’m hanging on to. I’ve been studying many best practices about building a business, and I think I’m following most of them pretty well so far. But where is that payoff? I sometimes question it all. I shall keep on truckin’ in any case!